Sunday, 25 May 2008

The First Outings of LBOE

As you may know, LBOE has had it's first outing yesturday! :D

First of all I put all of the promo bags into it's special basket that I decorated to make it very eye catching to the passers by.

I split the promos I’ve been sent into two.

1. Was a card pack: inside held cards, postcards and art cards from different Etsy sellers + a voucher or two, all to encourage people to visit Etsy and your shops. These I gave to people who was stopping at my stall and looked at my items as a way of saying thank you and encouraging them to visit Etsy and it's shops when they get home.

I had put these into really nice paper bags that I’ve got, with a little message about what’s inside it and with Etsy's web address on it.The reason I did it this way was simply because the cards wouldn't fit in the drawstring bags and I didn't want to ruin them. I was planning on getting the next lot of bags to be made bigger to hold promos, LBOE and the cards but I am pleased to say that it worked out really well as it was.I started off with 20 card packs and I think I only had about 2 left at the end of the day!

Everyone was pleased with what we gave each of them and hopefully they will be quite happy to visit Etsy, to see what else Etsy holds in store :)

The second was the promo packs itself: with the promos, LBOE in the drawstring bags.

I played around with these through out the course of the day to find a balance where I could give them away but also encourage people to stop and buy more from my stall. It took a few attempts to get it to ballance correct but it all worked out well in the end.

Everyone was going away very happy with their little promo bags, it was the same also with the cards packs.

Yesturday was defiantly a leaning curve but personally it felt like a great success for the first edition:

One dad came over to my stall and was going around my table slowly picking up items to buy. After I explained what the promos were, what Etsy was about and why I trying to get the name of Etsy out in to the UK audience, he actuary turned around really kindly and wish me the best of luck with it and said that I was doing a good job. Which I was really pleased about :)

Another lady came over and bought some cards from me and received a free goodie bag along with them. Soon after, mum and me were laughing. This was because she and her friend were at an empty table on the other side of the room, pulling all the items out carefully from the bag and Oooing and Ahhing over all the goodies inside.
I went over to them and they thanked me for the promos. They soon was flicking through the LBOE itself and I explained what it was and they were really intrigued! :D

So you never know, they may be visiting Etsy very soon. :)

Another involved 1 old lady who came over to my stall and asked if I sold earrings. I didn't but I gave her a card pack thinking you never know, she may visit an Etsian's shop/s to purchase a pair or even more!

1 lady was going to send hers up to a relative up north, so the word will be spreading that way as well. :)

I was told that this year's craft fayre was quieter than usual but out of the 15-promo bags that I had, I had only 4 left! So everyone must of gone away very happy.

Plus I’ve put information about this blog in the card packs so it's all really great advertising if you have got your images/links/articles on here.

So, I am up for it again if you are! :D

I know what went wrong and I know what went brilliantly well this time round. So, I am sure we can work together to come up with an even better promo packs with the LBOE's help to bring in lots of customers to Etsy.

I have got an even BIGGER village fayre coming up on the 1st of Aurgust, which I am sure the LBOE will be well received.

If you feel/felt that the LBOE can/has worked for you, you are most welcome to join in, it’s totally free and open to all sellers on Etsy, more the merrier. :)

Please let me a.s.a.p. If you want to sign up and I can't wait to hear from you guys.

Thank you so much for all your support and those who had taken part in the first addition where I hope all your hard work will bring you many many sales. But I also hope that this can be an on going project that all of Etians can be involved in or even to be started by others :)


Jane Gallagher / Hostler said...

well done and thanks again for sharing the marketing opportunity.
I sent you some of my Moo cards for the first bath and would be more than happy to send some more for the next LBOE!

Jane Gallagher / Hostler said...

*first batch (not bath! sheesh)

Jodie said...

I absolutely love this idea and am as you know planning to send on more of my cards this time. Thanks for this great opportunity :)

artbymimi said...

Thanks guys! :)
Thanks for the support and being part of the first LBOE. I hope it can continue to grow and grow.
You are most welcome to join in again and may it bring you many many sales :)

cloudhopping said...

Thanks mimi for sharing this opportunity.
I would love to continue to be involved too!

niftyknits said...

This is a fantastic idea! I'm so glad I've found out in time for the second book, many thanks.